MOBILE COMMERCE IS HERE, WELCOME FINGER SHOPPING GENERATION ! August 6th, 2015  ‘This is a massive wake up call to any business in Malaysia without a mobile-optimized site or app. In 2014, this is no longer a viable approach – you’re effectively slamming your shop door in the face of customers. It’s vital for every business to think mobile first in the context of a consumer’s daily life.” Says Sajith Sivanandan, Managing Director of Google Malaysia. Why Mobile Commerce? M-commerce is a big business, and it’s undeniable getting bigger day by day. So, if you didn’t join in line, you will definitely lose this part of the market. Nowadays, the consumer shopping habit is fast changing with the mobile devices as one of their main tool for surfing Internet, shopping and others. According to a Google study recently which reveal smartphone is the connected devices most commonly used in Malaysia which is 51% compare to computer and tablet. Malaysian people use an average of 1.2 devices each and this has risen in the last three years. Malaysia, China, Hong Kong, South Korea, and Singapore are the top five countries in the world where smartphone usage is higher than computers. ‘This is a massive wake up call to any business in Malaysia without a mobile-optimized site or app. In 2014, this is no longer a viable approach – you’re effectively slamming your shop door in the face of customers. It’s vital for every business to think mobile first in the context of a consumer’s daily life.” Says Sajith Sivanandan, Managing Director of Google Malaysia. According to The Nielsen Global Survey of E-commerce 2014, mobile phone usage is popular in Asia-Pacific (52%) for online shopping. Besides, based on the report on Mobile Malaysia: ahead of the pack made by On Device Research, there is around 35% smartphone penetration which means more than 10 million smartphone users in Malaysia out of total 30 million population of Malaysia. Thus, it even predicted that smartphone penetration in Malaysia will rise to 60% by 2015. The Consumer Barometer study showed that Malaysians have at least 1.2 Internet-enabled devices, which underlines the importance of the multi-screen trend: using more than one device to achieve a task, or using devices simultaneously. In the categories covered by the survey, apparel (42 percent), cinema tickets (37 percent) and insurance (26 percent) were the next most popular categories after flight ticket (86%) and hotels (75%). Thus, M-commerce is here now and will continue to grow, this is something that Online retailers cannot afford to ignore even the brick to mortal business. So, mobile commerce is not future trend, it is ongoing now and it will become the future lifestyle of people. The trend is only going to continue as more people come Online and the appetite for all things digital grows. It's up to Malaysian businesses to satisfy that hunger with all the innovation and creativity in that's out there. Tons of businesses out there, but what make your business to be outstanding among the competitors is the action taken when you can smell the incoming future trend that will take over the whole business world. For those who want to get more new customers and keep the existing customer to return purchasing, an effort put on M-commerce could be one of the smart strategy that you should ever highly considered. Think fast and act fast to welcome the new revolution of shopping which we call it finger shopping! By Jamiee.M Reference: http://www.liveatpc.com/google-consumer-barometer/ <<<Back

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